IQI Trusted Petfood Ingredients has partnered with Royal Avebe to introduce ProtaSTAR, a high-protein, potato-based ingredient for pet food. Designed as a sustainable, plant-based protein alternative, ProtaSTAR meets the rising demand for vegan and grain-free options, offering 80% protein content and a complete amino acid profile. ProtaSTAR’s digestibility and protein efficiency are comparable to meat proteins, yet with a reduced environmental footprint. Sourced from Dutch and German farms, Avebe’s potato protein production adheres to strict sustainability practices, aligning with global goals for responsible consumption. ProtaSTAR is available across Europe through IQI, supporting innovative pet food development.
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