Portugal will be the featured guest country at the upcoming Iberzoo + Propet pet trade fair in Spain, reflecting a growing pet ownership trend in Portugal. Research shows that 72% of Portuguese households have at least one pet, with dogs and cats being the most popular choices. The market is largely driven by pet owners aged 25-34, who are creating demand for specialized products and services. Supermarkets lead in pet food sales in Portugal, representing 65.6% of purchases, followed by pet shops (21%) and online sales (17.2%).
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