Pooch & Mutt, one of the UK’s rapidly expanding pet food brands, has acquired Biome9 to enhance its personalized pet health offerings. The acquisition aligns with the company’s goal of providing tailored nutritional solutions for dogs of all breeds and needs. Biome9, founded in 2023, specializes in gut health assessments and AI-driven supplement plans, enabling more precise recommendations based on canine microbiomes. Vafo Group, a long-term partner of Pooch & Mutt, fully acquired the brand in 2023 after initially purchasing a minority stake in 2020. With Biome9’s expertise, Pooch & Mutt aims to solidify its leadership in science-backed pet nutrition.
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