Omni, a UK-based vegan pet food company, has introduced its inaugural meat-like vegan dog food using a unique technology for texture enhancement. Simultaneously, the company is gearing up for an international expansion into Western Europe, as confirmed by a senior representative. Co-founder Guy Sandelowsky outlined, “We make our wet food in the Netherlands and Poland, and will be selling throughout Europe, focusing initially on Germany, the Netherlands, France, Italy and Switzerland.”
“Where previous plant-based wet pet foods have been quite mushy and stodgy, Omni’s Complete Dog Food uses proprietary technology to create meaty textures that set the range apart and give dogs the juicy and fibrous mouth feel they crave from their food,” he continued. “In just two weeks, we have already had superb feedback and the range is flying out of the door.”
Omni was established by two partners with diverse professional backgrounds: Sandelowsky, a veterinary surgeon, and Shiv Sivakumar, a former investment banker. Together, they launched the brand, collaborating closely with the UK’s Nottingham Veterinary School and a team of veterinary nutrition experts. “Some of these specialists have worked in collaboration with the European Pet Food Industry association (FEDIAF),” according to the company’s information.
In its pursuit to establish a significant presence in the global plant-based pet food market, projected to reach £18 billion (US$22.3 billion) by 2028, Omni is poised for growth. “We know that our food system has to change to become healthier and more sustainable for the sake of the planet and future generations,” Sandelowsky explained. “This change will be driven by science-led innovation, such as what we’re doing at Omni. With this range, we can deliver the exact nutrition and enjoyment without any animal agriculture and slaughter.”
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