Due to an increase in demand for premium pet food in Thailand, Nestlé built a new ultra-modern Purina Petcare factory. Lately, the company could celebrate the opening of the facility located in Rayong worth 5 billion bhat (about $144 million USD) and covering 1,010,430-square-foot. Next to the production of wet premium products for the local arket, the factory shall also produce for several international markets.
In Thailand, firstly, raw materials are easily accessed and secondly, products can be easy delivered across Asia, Oceania “Africa, especially the ASEAN region, which is an emerging market with tremendous potential for our pet care business,” said Victor Seah, chairman and chief executive officer of Nestlé Indochina. “With an investment of five billion baht, the new Purina factory reinforces Nestlé’s long-term commitment to doing business in Thailand while creating quality job opportunities for the local community. This investment clearly reflects our purpose in helping people and their pets live healthier lives.”
The factory will manufacture wet single-serve cat food fort he brands Purina One®, Pro Plan®, Felix® and Fancy Feast®. These products shall also be exported to the rest of Asia, Oceania and Africa.
“The new Nestlé Purina PetCare factory will be the foundation for our wet cat single-serve food product line, both for the Thai market and across key markets in AOA including Japan, Australia, and New Zealand,” said Jean Grunenwald, CEO of Nestlé Purina PetCare Asia, Oceania and Africa.
“The first country we are focusing on for exports is Japan, a major market very well known for its high standards and requirements for the best product quality,” Grunenwald added. “Complying with exacting Japanese regulations and meeting the expectations of demanding Japanese consumers demonstrate the high quality of the products we make at the new Nestlé Purina PetCare factory. Exports to ASEAN and other key markets will quickly follow throughout the rest of the year.”
“With the latest state-of-the-art equipment in the new 93,872-square-meter [1,010,430-square-foot] Nestlé Purina PetCare factory, we continue to strive toward our sustainability commitments for a healthier planet for pets and people, including making all of our packaging recyclable or reusable by 2025, the latest automation technologies to decarbonize our operations, and efficient energy savings,” said Giuseppe Pasqualini, regional business head of Nestlé Purina PetCare ASEAN.
“Advanced technology at the new Purina factory includes a fully automated system that features a high-speed filling line with products handled by robots, automated guided vehicle (AGV) material handling, and high-speed robot multi packers that can each finish more than 720 packs per minute,” he added.
The facility joins Purina’s existing pet food facilities in the Amata Industrial Estate. The original Purina Petcare factory opened in Thailand in 2010 and currently produces dry dog and cat food.
Next to the new facitily, Nestlé also owns the Purina Petcare factory in Thailand that manufactures dry dog and cat food.
“Cat lovers can rest assured with the advanced technologies in the new Nestlé Purina PetCare factory, backed by our comprehensive R&D efforts to develop high-quality products their cats will love,” Pasqualini said. “We use natural ingredients, conduct in-depth studies to understand the nutritional needs of cats, and have the strictest quality control processes that meet stringent international standards, so consumers can trust that our products will offer healthy nutrition, taste, and enjoyment for pets.”