The annual Pet Quip Awards, an integral part of the Pats Telford trade show, serve as a platform to commend pioneering brands within the British pet industry.

In a notable twist this year, the Pet Quip Awards showcased a featured charitable organization: Nature’s Safe, recognized as one of Europe’s initial non-profit biobanks with a mission to safeguard animals from extinction through the preservation of cells and tissues for potential regeneration.

Present at the evening was Tullis Matson, chairman, and one of the founders of this remarkable charity, providing insights into the inspirational work undertaken by Nature’s Safe.

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