Mondi Group has unveiled its sixth annual eCommerce trend report, highlighting key insights into sustainability and consumer behavior in online shopping. According to the study, 90% of consumers prefer brands that use recyclable and appropriately sized packaging, while 95% prioritize protective packaging. However, only half of the respondents trust companies’ sustainability claims, emphasizing the need for greater transparency. Armand Schoonbrood, COO of Mondi Group eCommerce, stressed that sustainability has evolved into a critical business requirement rather than a passing trend. Conducted by RetailX, the survey gathered responses from 6,000 consumers across six European markets, offering valuable data for eCommerce brands.
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