Mexico’s pet food market is expanding rapidly but grapples with structural and ethical challenges, according to Héctor Pinto, CEO of The Respet Company. Dominated by a few large players, the market leaves little room for smaller, innovative brands, though Pinto sees opportunities for those prioritizing transparency and ethical practices. The wet food segment, currently limited by its “treat” perception, has untapped potential if positioned as a dietary staple. As informed consumers demand quality and transparency, brands must adapt by embracing authenticity and innovation. Pinto envisions a future shaped by companies that deliver value through resilience and ethical solutions in a competitive landscape.
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