In the district of White City, London, the pet food trailblazer, Good Dog Food, has undergone a transformation, rebranding itself as Meatly in anticipation of its groundbreaking product launch in the United Kingdom. Meatly boldly claims to introduce the market’s inaugural cultivated pet food.
Owen Ensor, Meatly’s CEO, conveyed his enthusiasm for the rebrand, stating, ““We chose the name ‘Meatly’ because we wanted to celebrate the fact that that is real meat, made the new way. Our hope is that Meatly will quickly become a household name, loved by pets and pet parents alike, and recognized as the choice for healthy, sustainable, delicious pet food.”
Since its establishment in 2022, Meatly has remained committed to developing ethical and sustainable proteins for pets through cultivated meat, maintaining a focus on nutritional excellence. The process involves utilizing cell samples from a chicken egg to craft their sustainable pet food.
Emphasizing the environmental advantages, Owen Ensor remarked, “Our pets love meat, but old-fashioned meat, produced through factory farming, requires a huge amount of land, water and antibiotics and is a key cause of environmental degradation,” Ensor said. “We need cultivated meat now more than ever. Pet food is the natural starting point, given consumers’ excitement. We’re thrilled to be at the heart of the future of meat production in the UK.”
At the same time with the rebranding effort, Meatly has rolled out a new consumer-centric website and has established partnerships with key manufacturers to expedite the introduction of its cultivated pet food onto retail shelves.
This rebranding follows a triumphant seed funding round for Meatly, where the company secured £3.6 million ($4.5 million USD) in investments.
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