Mars Petcare plans to invest $1 billion over the next three years to enhance its digital presence, including hiring 300 tech workers and increasing its use of artificial intelligence. Around 70% of the investment will focus on hiring and upskilling, while the rest will go toward generative AI, data management, and e-commerce technologies. Additionally, Mars aims to expand its electric vehicle fleet with 300 electric trucks by 2025. This investment is part of a strategy to double digital sales by 2030. The company has also restructured its leadership to encourage the adoption of new technologies.
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