The Pet Food Association of Japan is urging its members to diversify into new pet food areas to counter retail price inflation, with a focus on health-conscious and gourmet options. Chairman Hiromitsu Kodama emphasizes the need for stimulating consumption amid declining trends and highlights the impact of inflation and currency fluctuations on pet food prices. Survey data reveals moderate increases in monthly pet food expenditures, while the number of households without pets is on the rise. In 2024, the association plans to review nutritional standards, expand pet food exports, and introduce certifications to East Asian countries with growing pet markets, aiming to advocate for pet protection and awareness.

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