Interzoo is set to introduce a refreshed brand identity in 2025, featuring a modernized logo, pet-themed visuals, and a vibrant green color scheme. The new design will be gradually implemented across digital and print platforms, starting in March 2025, and will debut fully at Interzoo’s 39th edition in Nuremberg from May 12–15, 2026. Dr. Rowena Arzt, director of exhibitions at WZF, highlighted that the updated visual elements reinforce Interzoo’s diverse product offerings, while managing director Gordon Bonnet emphasized that the redesign balances tradition with digital adaptability. The rebranding aims to enhance Interzoo’s global presence and maintain its reputation as a premier international pet industry trade fair.
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