In western Switzerland, the transformation of all Maxi Zoo stores into Fressnapf is now complete. Fressnapf’s Swiss headquarters emphasized, “The name has been changed with the aim of strengthening the brand as well as unifying its recognition and the shopping experience for customers and pet owners.”

By February 29th, the rebranding of the 18 affected stores will be finalized. Fressnapf has been an integral part of the Swiss market for 26 years, boasting a network of 70 branches across the region.

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