The Fressnapf Group continues expansion in Southeast Europe. The store opening in Bucharest was just the start of a series of 14 more stores to be opened in Romania this year. In total, 100 stores shall be opened by the time. The company pushes its expansion through acquisition even further. All eleben Super Zoo stores including their employees will be fully acquired on 1 October. Six stores are already operating under the Fressnapf flag, the other five stores will be openend in the upcoming years. Fressnapf plans on launching its online shop and cross-channel ecosystem in Romania too. “We are delighted to have found great own locations for Fressnapf and to launch in Romania. Also the acquisition of the locations and employees of Super Zoo and its owner Dušan Plaček are a real asset for our aspired market leadership in Romania,” stated Fressnapf owner Torsten Toeller.
Financial details of the deal are not to be disclosed. The management shall be carried out from Hungary, run by Country Manager is Dániel Kisgergely. The acquisition creates around 100 new joby in Romania. Fressnapf and Maxi Zoo now own 1,700 stores across Europe and heavily participate in 500 stores of the Italian Arcaplanet Group and 30 stores of the Unconditional Group in Croatia.
The company aims to extend its influence on Croatian market as well as in Slovenia, Serbia and Bulgaria. Four Super Zoo stores have already been aquired on 1 September, one of them is already operating. Unconditional owner Edvard Varda continues expansion in Croatia, establishing ten more branches with 35 stores by the end of 2022.