Peter Pritchard, the ex-CEO of Pets at Home, has recently become a board member at the British pet beverage company, Woof and Brew. This news was reported by UK trade media. Presently, Pritchard serves as the chairman of Arcaplanet, which is the foremost pet supplies retailer in Italy, and he is also involved in the management of Voff Premium Pet Food.

Woof and Brew, headquartered in St. Ives, Cambridgeshire, was founded in 2012 and has recently expanded its operations to the United States. Pritchard’s role at the company will encompass both an investment position and a directorship

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