The prevailing inflation and heightened prices are molding the shopping behaviors of European consumers, as evidenced by a customer survey conducted by retail expert Sensormatic Solutions.

Leading the charts in this regard is the United Kingdom, where 82.5% of consumers emphasize that the deciding factor in purchasing gifts is the price. Following closely is Spain at 80.3%, with France at 78.6%, and Italy at 75.7%. At the bottom of the list is Germany, where 73% of consumers consider price as the most crucial aspect when selecting Christmas gifts for 2023.

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