The British supermarket chain Asda Stores Ltd. has announced new partnerships with Poppy’s Picnic, Wilsons Pet Food, Billy & Margot and Nurture Them Naturally to establish a selection frozen raw pet food. This will be the first time, the pet food brands are available in supermarkets.

Pursuant to Asda, frozen raw pet food becomes more and more popular among British pet owners that pay extreme attention on locally sourced ingedients and high nutrition. The supermarket chain has arranged frozen areas for the pet food at its locations in Caerphilly, Eastlands, Gateshead, Minworth, Queslett and West Bridgeford.

Apart from the implementation of frozen raw pet food, Asda has extended its pet treat and supplements range by cooperating with YuMove and other pet food and treat brands.

“The launch marks a significant innovation milestone in the evolution of ASDA Pet Care,” stated leader for strategic pet care partnerships Chris Richards. “As more customers look for high quality and nutritious alternatives for their pets, we’re delighted to be collaborating with our partners to offer an exciting range of frozen raw pet food. Along with YuMove, the United Kingdom’s leading pet supplement brand, usually only available to be purchased from specialist retailers.”

The frozen raw pet food can be purchased from £1.95 ($2.39 USD).

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