Omnichannel supplier of natural pet products Antelope has presented its new website AntelopePets.com. Pet owners can now find their favourite products of Bocce’s Bakery, Diggin’ Your Dog, Super Snouts and Ark Naturals at first sight.
“We are delighted to unveil AntelopePets.com and bring our family of natural, and high-quality pet care brands to pet parents across the country,” said the company’s founder and CEO Wendy Wen. “Our mission is to provide pet owners with the highest-quality products made with limited, healthy ingredients. With our new website, we aim to make it easier than ever for pet parents to find and purchase these products, bringing comprehensive and dependable pet care to all pet parents and their pets.”
According to the company, the presentation of the new website is “a significant milestone in the realization of Antelope’s vision.” The company intends to provide pet parents a structured and nice experience searching for these 4 pet brands.
Established in November 2021 by Alpine investors, Antelope received investments of between $100 million and $150 million so that the company could acquire all 4 brands across the last 2 years.
“We chose to partner with Antelope because it was clear that they would take care of our team and the quality of our products,” said Christy Love, founder of Diggin’ Your Dog and Super Snouts. “It’s been a year since the acquisition, and they have proven to be progressively people-first, and are aligned with quality, innovation and results that are at the core of the Diggin’ Your Dog and Super Snouts brands.
“I am proud to continue to work in step with the Antelope team as chief visionary officer, where I am involved with current and future product standards and formulations,” she continued. “The Antelope team is a breath of fresh air for the pet industry.”
Antelope is continuously searching for high-quality and natural pet brands to expand its portfolio.