In 2024, Alinatur, a Spanish pet food company, entered Mexico’s premium pet food market by partnering with Petco Mexico to launch its Bravery brand. Bravery offers premium products featuring high-quality ingredients like salmon and Iberian pork at competitive prices, thanks to Alinatur’s efficient production methods. Petco’s decision to feature Bravery highlights its strong appeal and alignment with Petco’s standards. The move is set to intensify competition in Mexico’s pet food market, encouraging innovation and benefiting consumers with affordable, high-quality options.
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