The French pet care company AgroBiothers has announced the acquistion of Bogar aiming to increase its influence and to push its pet hygiene brand Vetocanis. AgroBiothers wants to provide Bogar’s customers with new products and hygiene.
So far, both companies will increase the presence in their markets but cash in on the cooperation from 2024.
On its own account, AgroBiothers holds a market share 35% in the pet hygiene and care sector with Vetocains. The company intends to increase its influence with Bogar’s portfolio. Bogar’s German team will remain the same increasing the business and the portfolio in the country.