ADM’s recent study of US and European markets underscores a growing demand for premium pet products enriched with functional ingredients. With 85% of pet owners equating their pets’ nutrition to their own, concerns like joint health, digestion, and oral care are driving purchasing decisions. The research revealed that 97% of consumers are swayed by health claims on packaging, while over 60% favor branded ingredients for their scientific credibility. While veterinarians and pet shop staff remain the most trusted sources of advice, online platforms like YouTube and Facebook are often used for inspiration. Euromonitor predicts an 8% annual growth in the global pet treats and supplements market through 2028, reflecting this rising interest.
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