Worldwise, a Californian pet supplier, acquired FurHaven, a 2004 founded enterprise, to enter new markets in Europe, Asia and America. Financial terms have not been disclosed though.
The company was acquired by A&M Capital Partners and aims to “significantly increase” the business.
According to Worldwise CEO Kevin Fick, the company tries to find out how it can energize ist expanded omnichannel in Europe, China and South American markets. “This will include opening new retail channels as well as looking at the opportunity to acquire leading brands,” he told PETS International.
Furthermore, Worldwise wants an increase of products online and in-store from this acquisition.
“Going forward, the Worldwise platform will continue to focus on product development and innovation, as well as potential M&A activity, in a variety of categories, including continuing to bolster our presence in Cat & Dog Toys & Accessories, Pet Travel & Safety, Litter Accessories and Pet Beds & Home Comfort Solutions,” said Fick.
CEO of Worlwise will lead the brand but will be supported by Eric Heilborn, Founder and CEO of FurHaven, as a new member of the management team.