Animals Like Us, a pet food brand hailing from New Zealand, made headlines on February 20th with the introduction of their latest product: RawMix50™. Positioned as a middle ground between high-end kibble and more luxurious freeze-dried and fresh diets, this canine diet offers a unique blend. RawMix50 integrates high-protein kibble bites alongside freeze-dried meat and organs, presenting a visually appealing “granola for dogs” aesthetic. Noteworthy is the fact that 50% of the diet comprises freeze-dried elements, while the remaining 50% consists of high-protein kibble.

Rob Achten, co-founder and CEO of Animals Like Us, highlighted “Fully freeze-dried food is expensive and ‘fresh’ foods are not only expensive, but messy to serve. We set out to create a safe, convenient and less expensive way for consumers to deliver the health benefits of a raw diet.” All animal ingredients for RawMix50 are meticulously sourced in New Zealand, with the product available in three distinct recipes: Cage-Free Chicken, Grass-Fed Beef, and Grass-Fed Lamb.

Established in 2019, Animals Like Us has made a mark in New Zealand and Australia and is now setting its sights on the U.S. market, particularly through brick-and-mortar channels. Achten emphasized, “RawMix50 isn’t just another dog food option on the shelf, it’s a lifestyle choice for pet owners who want something better for themselves and their furry friends. We’re thrilled to work with our partners at Pets PHD and our exclusive distributor Phillips to bring this revolutionary product to the US market.”

This launch expands Animals Like Us’ existing range of raw dog treats, which includes Cage-Free Chicken Liver, Grass-Fed Lamb Heart, Grass-Fed Lamb Green Tripe, and Grass-Fed Beef Liver treats. The company is gearing up to showcase its innovative products at the Global Pet Expo, booth #238, from March 20 to 22 in Orlando, Fla.

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