The food producer Cranswick enters the pet food market by acquiring Grove Pet Foods. There have not been revealed any financial details.
The UK based company is the manufacturer of dry dog food for many brands as well as for its own brands like Vitalin and Alpha Feeds. The production takes place in a facility in Linolnshire occupying 100 employees. The current Managing Director John Walgate will stay with the company.
“This acquisition represents a platform for future growth in the attractive UK pet food market and diversification into this complementary category for Cranswick,” said Adam Couch, chief executive officer of Cranswick. “The existing facility has capacity and a footprint for further expansion.”
So far, Cranswick has produced high-quality fresh food and supplies ist products to UK grocery stores and premium retailers.
“Grove Pet Foods has built a reputation for high quality products and service that is well aligned with Cranswick,” Couch said. “The combined business will benefit from vertical integration opportunities within the group and particularly our fresh poultry and pork businesses. We look forward to building on this and continuing to invest in the product range, facilities and the team over the years ahead.”
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