Trixie commemorated its 50th anniversary by unveiling a new image at Interzoo, following an extensive rebranding process guided by the principle “Friends for life!”. The company’s refreshed concept, characterized by personality, modernity, and clarity, is epitomized in its optimized logo and packaging design. Claudia Menzel, the marketing manager, lauds the new image as a cohesive representation that exudes emotion while maintaining a modern and striking appeal.

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