THE PACK, an alternative protein dog food startup, is expanding its retail presence by launching into Planet Organic supermarket locations, advancing its omnichannel strategy. Founded by Damien Clarkson and Judy Nadel, also the founders of Vevolution, THE PACK aims to revolutionize dog food with innovative plant-based recipes. Although plant-based pet food is rare in physical stores, interest from UK retail chains is increasing. THE PACK’s full range of products, including wet diets and oven-baked kibble, is now available at all nine Planet Organic locations in London. This retail expansion coincides with THE PACK’s first crowdfunding investment round on Crowdcube, aiming to leverage community power to raise awareness and drive social change towards plant-based dog food.

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