As reported by pet worldwide, the Swedish group of companies, The Nutriment Company (TNC), has announced the acquisition of the British barf manufacturer, Natural Instinct. This marks TNC’s second acquisition in the UK this year, reinforcing its position in the growing market for high-quality natural pet food and establishing itself as a leading player in Central Europe. Based near London, Natural Instinct is a pioneer in the barf segment, specializing in raw, frozen dog food and natural treats.
Anders Kristiansen, CEO of The Nutriment Company, emphasized the importance of the UK market, stating that the acquisitions of Totally Natural Pet Products and Natural Instinct create a significant presence in the region. TNC’s extensive brand portfolio includes Aniforte, Barfgold, Carnibest, Dibo, Energique, Leo & Wolf, Nova, Nutriment, Oscar, Rauh!, and Totally Natural Pet Products.
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