Supreme Petfoods launched an interactive on-pack promotion to boost customer engagement and strengthen brand loyalty for its Science Selective and Tiny Friends Farm ranges. The campaign encouraged shoppers to scan QR codes on packaging to enter monthly contests, offering prizes like vouchers and pet accessories. Claire Hamblion, Marketing Director at Supreme Petfoods, highlighted the initiative’s success in increasing brand awareness, driving product trials, and fostering repeat purchases. The campaign effectively enhanced customer retention while expanding the company’s presence in key markets.
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