The marine protein ingredient QRILL Pet by Aker BioMarine has partnered with the Chinese pet food producer Fullpet Co. Fullpet will use the sustainable and healthy raw materials of QRILL Pet for its pet food products.
Following its first partnership formed at the fourth annual CIIE, the companies have agreed to cooperate at the fifth annual China International Import Expo (CIIE) in Shanghai.
So far, Fullpet is using the protein of QRILL Pet for its high-nutri pet foods. The new cooperation will include a collaborative investigation of scientific research, technology and consumer trends.
“In the past year, we formed an incredible partnership with Aker BioMarine, recognizing not only the quality of their ingredients, but the quality attitude of their team members,” explained Zheng Zhen, deputy general manager of Fullpet Co. “This level of excellence coincides with the outlook and expectations of Fullpet. Aker BioMarine has complete control of their supply chain and full competency when it comes to product development and promotion. We look forward to continuing our work with Aker BioMarine to improve the health of pets in the field of exploration.”
Aker BioMarine has already formed a team of professionals working in China since the company claims China to be the largest market for marine ingredients.
“China is an extremely fast developing pet food market and we are already making strides with Fullpet,” said Aker BioMarine’s CEO Matts Johansen. “At Aker BioMarine, we are much more than an ingredient supplier. We are a collaborative partner who brings valuable insights, introduces new market opportunities, and guides our customers for growth and product expansion across all aspects of the supply chain, even down to marketing.
“By strengthening this strategic partnership and heavily focusing on research, sustainability, technology and consumer insights, we can ensure success in the Chinese market and together we will continue to upgrade pet health food in China,” Johansen added.