Nestlé Purina PetCare’s Purina Institute has presented the Purina Institute Handbook of Canine and Feline Clinical Nutrition, a guide which supports veterinarians to give advices to pet parents about pets nutrionial needs and health.

Purina Institute has conducted a survey in May, revealing 96% of pet parents mostly trust veterinarians regarding pet nutrition information. Furthermore, 78% think that nutritional information belongs to a good veterinary care. In spite of that, only every fifth veterinarian provides nutritional advices to pet parents.

“The good news is that the survey revealed clients are much more likely to trust advice from veterinarians and staff members on pet nutrition than any information they can glean from Internet searches,” stated Natalia Wagemans, Ph.D., Global Head of the Purina Institute. “Whether a client and patient are visiting the veterinary hospital for a sick or well pet visit, it’s clear that nutrition discussions are vital opportunities to build trust.”

Taking information from over 40 veterinary experts, Purina Institute has developed the handbook in order to give pet parents a direction when it comes to veterinary-proofed pet nutrition.

“We know nutrition can help our patients thrive, but it can be hard to engage clients in a nutrition discussion,” said Andrew Sparkes, Ph.D., BVetMed, who is an independent veterinary consultant and an editor of the nutrition handbook. “This handbook is an outstanding new resource to help facilitate conversations about nutrition and provide practical tips for busy veterinary team members, making it easier to prioritize nutrition recommendations and meet the needs of their clients.”

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