Premium Petfood Brands has acquired Yarrah, a prominent organic pet food brand, after Yarrah’s recent bankruptcy. This acquisition, which also includes the Smølke and Rodi brands, allows Premium Petfood Brands to cater to the increasing demand for sustainable pet food options in the Belgian, Dutch, and Luxembourg markets. The company aims to preserve Yarrah’s legacy in organic pet food while enhancing its offerings through integration with Premium Petfood Brands’ operations. This acquisition brings Yarrah back to its original founder, Jan Jaap Roelevink, giving the brand a sense of “coming home.”
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