Premium Petfood Brands has acquired the organic pet food brand Yarrah, following its recent bankruptcy, marking its expansion into the organic pet food segment. This acquisition aligns with growing consumer demand for sustainable and organic pet products and enhances the company’s portfolio, which already includes the Smølke and Rodi brands. Premium Petfood emphasized Yarrah’s strong reputation for sustainability and animal welfare, values that align with its vision. Moving forward, the company plans to integrate Yarrah into its operations and rebuild its heritage in organic dog and cat food offerings.
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