Since 90% of its members are British manufacturers, the Pet Food Manufacturers Association (PFMA) in the UK changed its name into UK Pet Food. With its new image, the association will still deputise for the interests of its more than 100 members. UK Pet Food has also adjusted its new website.

UK Pet Food’s managing director, Michael Bellingham, said: “The creation of a new brand identity was an important step for us. We value our 50-year history but are also proud to be a future-oriented enterprise that welcomes and drives change. We want our brand to capture this sentiment and reflect more accurately who we are and what we stand for.”

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