The e-commerce sector for pet products is rapidly expanding, with the online pet market reaching €242 million in sales in 2023, a 37% increase from the previous year, according to Casaleggio Associati. Leading the market is Zooplus, known for its vast selection of over 9,000 items and a loyalty program that offers discounts and fast shipping. In second place, Arcaplanet combines both online and in-store shopping options, offering a Loyalty Club and supporting animal welfare initiatives. Isola dei Tesori ranks third, focusing on natural products and integrating digital technology to enhance the customer experience.

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