Nestlé Purina PetCare remained a key growth driver for Nestlé in 2024, continuing its upward trajectory with modest gains, primarily fueled by brands like Purina ProPlan, Purina ONE, and Friskies. While North America and Europe saw steady growth, with premium pet food and therapeutic diets performing well, Latin America experienced stagnation, and China faced market challenges. Nestlé’s CEO, Laurent Freixe, attributed China’s weaker performance to economic pressures, increased competition, and demographic shifts, likening its market conditions to Japan. Despite short-term hurdles, Freixe emphasized the long-term potential of China’s pet care sector, citing urbanization, an aging population, and rising pet ownership as key growth drivers. Nestlé remains committed to strengthening its presence in Asia, with China as a primary focus.
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