Good for your pet, good for the environment. Wholesome, high-quality dog and cat foods – with added nutrients like the high-fibre
king oyster mushroom which is grown in Austria. This natural wet food is formulated primarily to meet the nutritional needs of dogs and cats, but it’s also eco-friendly.

High CO2 emissions, enormous water consumption: meat as food for humans presents a serious challenge for the environment, made more acute through the additional feeding of meat to our animal friends.

As responsible manufacturers of animal feeds, we need to do our part to protect the planet and use our resources wisely, now more than ever. However, we must also keep our animals’ nutritional needs in mind to ensure their long-term well-being and vitality.

After a period of intense development Mühldorfer AG, Neuburger Fleischlos and Austria Pet Food, these three successful and environmentally conscious companies have partnered to produce a market-ready wet food for dogs and cats that satisfies today’s requirements for wholesome animal nutrition in two ways:

  1. Eco-friendly and resource-saving – These pet foods are an ecological commitment to the future, with nutritious organic king oyster mushrooms used in place of limited meat sources.

  3. Reduced meat, not meat-free – This wet food takes into account the animals’ natural diets, since as carnivores they get their
    nourishment primarily (in the case of cats, exclusively) from meat, supplemented with important nutrients.

This sustainable innovation in animal nutrition is made possible through a close, long-term partnership with Neuburger Fleischlos GmbH, whose organic mushrooms, cultivated in Austria’s Mühlviertel region, are the basis for this new kind of reduced-meat complete feed. King oyster mushrooms are also a source of important dietary fibre in natural pet foods.

Andreas Altermann, CEO of Mühldorfer Nutrition AG: “Our meat-reduced wet foods are geared towards dog and cat owners who are committed to natural animal nutrition, to sustainability through conservation of meat resources, and to general animal welfare. We are now making this new development available as a white label product to our major retail partners, along with substantial positioning support.”

Andreas Altermann - CEO of Mühldorfer Nutrition AG

Hermann Neuburger, CEO of Neuburger Fleischlos GmbH: “This joint effort with our colleagues from Mühldorfer Nutrition AG and Austria Pet Food GmbH has allowed us to advance our philosophy – now in the pet sector as well – of less meat consumption.”

The products are produced by Austria Pet Food GmbH, which operates a tinned pet food production facility in Pöttelsdorf (Burgenland, Austria), one of the most modern of its kind in Europe. These innovative products were made possible through the work of the company’s research department and its scientific development. Sustainability is additionally promoted by special emphasis on the products’ regionality and the short transport distances needed.

Hermann Neuburger

Bernd Berghofer, CEO of Austria Pet Food GmbH: “From a brilliant idea in tune with the zeitgeist and today’s realities, we and our partners have developed a product with unique selling points for the market. We are pleased to have the opportunity to bring more sustainability to the pet food sector.”

In short:

  • Eco-friendly wet food for dogs and cats
  • Developed in line with the latest scientific research
  • White-label development for retailers
  • Reduced meat content, but not meatless
  • Made with organic mushroom-based “meatless meat”
  • Texture like conventional quality wet foods
  • Eco-friendly, resource-saving production
  • Highly palatable
  • Support from formula development to finished good
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