MPM (Making Pet Food Matters) has unveiled an exciting rebranding initiative for its Applaws wet and dry cat food brand, representing a significant evolution in the brand’s appearance. Renowned for its natural, high-protein, and responsibly sourced offerings, Applaws has garnered impressive sales exceeding £135 million and is available in over 40 countries and 30 retailers worldwide. The rebrand, the largest undertaken by MPM to date, involves a partnership with Bulletproof to create new packaging and visual identity, aimed at highlighting the brand’s premium quality formulas. With CEO Julian Bambridge expressing enthusiasm for this pivotal moment, MPM aims to solidify Applaws as the leading premium, natural cat food brand globally, with a phased rebranding rollout expected by the end of 2024, aligning with their commitment to sustainability as a B Corp-certified company.

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