Mars Inc. has partnered with Tripadvisor to launch a cobranded digital hub in the U.S., with plans for global expansion. This initiative aims to connect pet owners to pet-friendly communities on Tripadvisor’s platform and encourage more businesses to become pet-friendly. Despite 73% of U.S. Tripadvisor users owning pets, less than 1% of U.S. restaurants on Tripadvisor are listed as pet-friendly. The collaboration aligns with Mars Petcare’s mission to create a better world for pets and improve travel experiences for pet parents. The new consumer hub will provide resources like city guides and a pet-friendly trip builder, while a business hub will help businesses become pet-friendly and list on Tripadvisor.

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