Diana Pet Food, ADF, IsoNova and Schaffelaarbos will join forces as Symrise Pet Food to meet the rising needs in the pet food market.

The new division Symrise Pet Food will concentrate on three different subjects: on sapidity with the brand SPF, pet nutrition with a new brand Nutrios and pet food safety with the brand Videka, that is a cooperation with Kalsec.

“Symrise Pet Food unites the leading players in their markets and fields of expertise. They share a strong sustainability approach as their business models draw on creating value from by-products,” said President Bertrand de Launay.

According to De Launay, Symrise means “we are now fully structured to serve the pet food market’s dynamic growth globally.”

The division’s goal is to improve life of the pets providing its products by 2030.

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