According to an announcement by JX Luxventure Limited, the company has signed a Memorandum of Understanding (MOU) with China Southern Air Cross-Border E-commerce Co., Ltd. (China Southern Airline) to sell imported pet food products.
JX Luxventure will use the network of China Southern Airline.
“We are pleased to enter into this MOU with China Southern Airline to leverage their distribution channels for selling imported pet foods,” stated Sun “Ice” Lei, CEO of JX Luxventure. “This partnership will enable us to expand our customer base and provide more high-quality products to pet owners in China.
“It’s worth noting that this is the second major cooperation between JX Luxventure Limited and China Southern Airline in less than a week, which demonstrates our commitment to exploring new business opportunities and strengthening our strategic partnerships in China’s growing market,” Lei continued.
The new agreement fits into JX Luxventure’s expansion strategy after concluding a partnership with Hainan Hang Seng Zhongli Commercial Holding Co. in November last year in order to supply its pet food products throughout China.