The UK-based pet food and treat manufacturer Inspired Pet Nutrition revealed plans to acquire Pet Food UK.

Pet Food UK, founded in 2009, owns the brands Barking Heads, Meowing Heads, Bailey Bites and AATU: Evolutionary Natural Feeding for Dogs. AATU provides dry and wet dog and cat formulations of 80% single-source protein and 20% vegetables.

“We are very proud of the team we helped to build at Pet Food UK,” said Rory Gibbs, director of Piper Investment. “Through our partnership with them we were able to deliver significant growth, doubling sales and developing the brand into a digital-first business.

“The interest in Pet Food UK is testimony to the appeal of its brands… the quality of its pet food and the work done in recent years to build a loyal customer base,” Gibbs added. “We are delighted to see Pet Food UK join IPN, who share its values and commitment to the high-standards of product quality, innovation and sustainability, and we know the company and its brands will continue to flourish under their ownership.”

“We are very excited to acquire [Pet Food UK], which is highly complementary to our business and our values,” said James Lawson, chief executive officer at Inspired Pet Nutrition. “This acquisition is consistent with our vision to create a unique portfolio of loved and sustainable pet care brands helping make quality pet care affordable and accessible to all.

“[Pet Food UK] brings to IPN highly recognized super and uber-premium brands with a strong digital presence to augment our strong product portfolio and distribution channels. We are impressed by the great progress of [Pet Food UK] in recent years and we look forward to welcoming the team and further supporting the company in continuing to grow.”

Inspired Pet Nutrition is a family-owned business runned in third generation. The treat brands Wagg and Harrington’s are produced by IPN. The company was itself by CapVest Partners in December 2020.

“Pet Food UK is a fantastic addition to IPN which helps broaden and supplement our offering,” said Kate Briant, partner at CapVest.

IPN follows its sustainable Positive Pawprint project and could announce their achievement of carbon negativity in November.

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