Innovafeed is expanding its presence in the pet food sector with the launch of its first B2C Instagram page, @HiluciaforPets, set to go live on February 20 in honor of Love Your Pet Day in the U.S. The platform will educate pet owners and industry professionals on the benefits of Black Soldier Fly (BSF)-based ingredients, which the company has been developing for four years in collaboration with veterinarians and specialists. Through this initiative, Innovafeed aims to highlight partner brands supporting sustainable pet nutrition and showcase its participation in key industry events. The Instagram page will also introduce Lucia, a digital mascot representing the Hilucia product line, making the brand’s innovative insect-based pet nutrition solutions more engaging for consumers.
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