The Mars Petcare brand IAMS has launched the dry cat food products in India.

As part of the launch, the Proactive Health Cat Food products are in focus which include three types and recipes developped with the help of veterinarians. These are elaborated for specific health problems in cats and kittens and mainly consist of boasts chicken as protein source.

The market launch was celebrated at an event in Pune on May 8. Veterinarians, trade partners and others interested were given the opportunity to discuss and discover the new cat products. Another launch party was organized in Mumbai.

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