Hill’s Pet Nutrition has introduced its “Welcome Home” adoption initiative to facilitate pet adoptions in early 2025. Partnering with Pasadena Humane and 13 other shelters, the company is covering adoption fees of up to $100 per pet from January 1-12 while providing free starter bags of Hill’s Science Diet. The campaign debuted with a themed float at the 2025 Rose Parade, symbolizing the joy of pet adoption. Hill’s Food, Shelter & Love program, which has helped over 15 million pets find homes since 2002, continues to support shelters with science-based nutrition, having donated over $300 million in pet food.
Advertisement
