H&H Group is launching its pet supplement brand Zesty Paws into the United Kingdom and Europe, broadening its pet nutrition presence in the European market. Founded in 2014 and acquired by H&H Group in August 2021, Zesty Paws specializes in premium functional supplements for dogs and cats. In March 2023, H&H Group launched eight Zesty Paws products on Amazon in the UK, France, Italy, and Germany, significantly expanding the brand’s international footprint. Zesty Paws has also entered 457 Pets at Home retail locations and Zooplus’ e-commerce platform. According to Akash Bedi, this introduction marks a major milestone as the European pet nutrition market is estimated to be worth $441 million within the next 10 years.
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