Growel Group, based in Hyderabad, India, has announced its strategic expansion into the pet food industry with the launch of two new brands, Fullr and DatGud. Fullr treats, made using cold-pressed technology, feature superfood ingredients like flaxseeds and blueberries, while DatGud offers biscuits in flavors such as smokey barbeque and lamb. With over 30 years of experience and annual revenue exceeding ₹2000 crores (US$267 million), Growel Group aims to capitalize on the growing Indian pet food market, projected to exceed $1 billion by 2027. The treats segment is expected to be a major driver of this growth, rising from ₹650 crores to about ₹2000 crores by 2027.
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