The Fressnapf Group has unveiled a new logo as part of its strategic transformation into an omnichannel provider and pet care service. Founder Torsten Toeller’s original logo, created 34 years ago, has been replaced by a modern design featuring a smiling animal face. This rebranding effort aims to embody the brand promise of “Happier Pets. Happier People” in a contemporary manner, symbolizing trust, closeness, and ease in the shopping experience. Accompanied by a Europe-wide campaign titled “Happy when you are,” the initiative delves into the brand’s innovative services, salons, and loyalty program, emphasizing happiness as a core value. With a multimedia approach spanning TV, radio, social media, and Reddit, Fressnapf seeks to engage customers and reinforce its brand identity.

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