Planning to launch a new series of natural, ayurvedic and chemical-free products for pets and to increase profit, Emami has purchased 30% of pet care start-up Cannis Lupus.

Vice Chairman and Managing Director Harsha Argawal explained that the Indian pet care sector currently experiences a „rapid growth“.

The new start-up offers plant-based and herbal cures for dogs under the ‘Fur Ball Story’ brand “It offers unique Ayurvedic products for the well-being of the pets and meets the emerging consumer needs and aspirations,” added Argawal.

Emami, based in Calcutta, is one of the leaders in personal care and healthcare in India providing more than 300 Ayurvedic products.

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