Brazil’s latest tax reform has lowered taxes on essential food items like cereals and animal proteins but did not extend these benefits to the pet industry. As a result, pet food and veterinary supplies remain among the most heavily taxed products in the country, with levies reaching nearly 50%, according to the Brazilian Association of the Pet Products Industry (Abinpet). Industry experts argue that reducing these taxes could enhance affordability, boost sales, and prevent pet abandonment by easing financial strain on owners. Abinpet continues to push for tax reductions, emphasizing that pet food should be classified as an essential good, similar to human food. The exclusion of pet products from tax relief is seen as a missed opportunity, and advocates urge policymakers to reconsider for the benefit of both the economy and public welfare.

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