The premium natural dog and cat treat producer Pet Munchies Holdings Ltd. was officially acquired by Assisi Pet Care.

In 2008, Pet Munchies was founded by Suzanne Rothman and has become one of UK‘s leaders in pet treat products decorated with various innovation awards.

“Building Pet Munchies into a leading UK treat brand has been a great and rewarding journey and we have made lots of pet owning friends along the way,” Rothman said. “We are now excited about our new chapter with Assisi Pet Care. The opportunity will give access to many more pet owners and the ability to widen our markets. I would like to thank everyone who has supported us.”

Assisi’s CEO Peter Mangion founded the company with Harwood Capital Management in 2020. The latest acquisition adds another company to Assisi’s portfolio containing Holling, Hi-Life and Maced Sp. Z.o.o.

“We are delighted that Suzanne has entrusted Assisi with Pet Munchies and look forward to welcoming Suzanne and her team to our growing company,” Mangion said. “Under Suzanne’s leadership, the team at Pet Munchies has done a terrific job of building the brand to where it is today and we are very pleased to be adding those people, as well the brand itself, to our existing structure. We believe that Pet Munchies has enormous potential to grow in both the UK and European markets and we look forward to helping deliver that growth in the very near future.”

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